Natasha shares her approach to her business page and the rationale behind the organic feeling her feed has. Managing multiple Instagram accounts can make you want to tear your hair out, so is it wise to combine your personal account with your business one? If it makes sense, then do it! Of course, it depends on your brand, but there is no better place to make your brand more personal than on Instagram. Personalizing Your Brand and Generating Revenue What's great about this caption is that you get a clickable URL, which as we know, is super valuable because getting people to click on anything on Instagram is tough! Remember, the product of a live is an evergreen video on your feed, so set a bit of time aside to make sure it’s something you would be happy to come back to over again. These include preparing a cover photo ahead of time, having a title that encapsulates the theme of the session, a pinned comment where you outline the gist of the video, and the description which goes into the caption section of the IGTV video.
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We hear some great preparation tips from Natasha on how to get ready for your live. It is important to give people at least a 24-hour heads up about when you will be going live. So, do the same rules apply to more casual live streams? While it’s important to do some groundwork ahead of time, Natasha tells us that if live streams are going to be a part of our content strategy, the preparation does not need to be as robust as it would be for a webinar. Other types of video content, like webinars, often require a great deal of preparation and promotion far ahead of time. You are rewarded for using new features on your favorite social media platform every time, so there’s no need for fear! Laying the Groundwork for Live Stream Success This probably sounds a bit daunting, but Natasha provides great insights into how each of these setups works. She shares the three formats that work best for live streams: Doing it with someone else, a Q&A, or a training style session with slides you have taken from your phone. If you are feeling at a loss on how to even go about it, that’s fine, Natasha’s got you covered. Natasha herself goes live on a certain day every week at a designated time, which helps solidify her place in her audience’s lives. It is important to set clear expectations about when the live will happen. By being authentic, unfiltered, and vulnerable, audiences will see that you are relatable and human. While the thought of getting in front of a camera without being able to pause, edit, and polish your videos is enough to break most people out into a cold sweat, Natasha shows us that this is where the magic lies.
We know that video is one of the most powerful ways to establish yourself as a thought leader on Instagram, and live streams are the best type of video out there. If you want to grow your audience intentionally, live streams are the way to go. Why Live Streams Are the Ultimate Instagram Growth Hack